The holiday season is here, and with it has come a flurry of festive beauty launches, designed to win the battle for consumer interest in a heavily saturated market. This year, packaging that doubles down as a Christmas tree decoration has been a go-to choice for many, with iterations from names including Glossier and Fenty Beauty. Other seasonal classics are also serving as an inspiration, with brands including BORNTOSTANDOUT and Rhode celebrating winter flavors from indulgent cookies to sweet candy canes and refreshing peppermints. Including drops from GHD, Jones Road, and Laneige, BeautyMatter explores 2024’s stand-out holiday offerings.CATEGORIES + COLLECTIONS